We founded Plethora to uncover the soul of every brand and express it with intention, beauty, and purpose.
AT A GLANCE
We’re an independent creative agency for brands with one foot in what’s next. The curious ones. The culture-readers. The ones who trade category norms for cultural relevance.
True to our name, we build brands for a myriad of industries. Brands with presence. Built to connect on a higher frequency. To intrigue, relate, and convert. With less noise and more signal.
We don’t just design brands. We build creative universes: immersive, expressive, and strategically unshakeable. Worlds that aren’t just seen, but felt. Scroll-stopping. Mind-occupying. Made to matter.
Call it brand guardianship, call it a creative ecosystem, either way, when we partner with a brand, we’re all in. Strategy, storytelling, design, and a few doors kicked open along the way. Think: ongoing guidance, commercial sharpness, a network that pulls weight, and work that earns attention.
You can
call me, AM.
Annamarie Gavin is a multidisciplinary designer and creative director of Plethora, a design studio based in Vermont. With a practice that flows between brand identity, creative direction, and graphic design, she brings a genuine, intuitive, and artful sensibility to every project.
She established Plethora as a way to unify her diverse creative work under one vision, shaping everything from brand worlds and campaigns to hands-on collaborations with small businesses, founders, and mission-driven teams.
MEET THE FOUNDER
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Annamarie’s approach is shaped by both roots and restlessness. Raised in Vermont with a deep connection to nature, family, and craft, she grew up surrounded by makers and storytellers who taught her to value beauty, care, and meaning in design. With a background in fine art and a lifelong love of photography, she is drawn to objects and ideas with depth—those that carry story, texture, and a sense of time.
She spent years designing in-house for iconic outdoor and lifestyle brands before founding Plethora, her independent studio. Today she brings that same strategic foundation and executional rigor to every project, but with a bespoke, collaborative touch. She believes in collaboration over ego, keeping things weird over playing it safe, and making design that doesn’t just look good—but feels right.
At Plethora,
We Believe In …
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Unearthing Your Spark
Every brand holds something true and meaningful. Our job is to uncover your essence and bring it forward with care, creativity, and clarity.
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Designing For Growth
Brands are living things. We build systems that adapt and expand, designed for evolution and made to move with you and the world around you.
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Amplifying Your Story
Energy shapes experience. We lead with kindness, integrity, and intention, building brand systems that move people, spark ideas, and create space for something new to emerge.
