We merge visual + voice to create brands with substance and staying power.

Here's how it works.

Enhanced Constellation Animation

> Phase 1

Discovery & Positioning

Part brand therapy, part creative catalyst, Phase 1 is where we put our finger on what it is that makes you authentically you. Through research and discussion, interviews and workshops, we’ll carve out our own corner of the universe, forging a strategic foundation to build on.

A strong brand strategy helps you cultivate a strong brand by defining who you are as a business, what makes you compelling and focuses on how you’ll gain long-term loyalty.

  • We dig deep into your brand’s world, from your features + benefits, history and audience to the cultural context you exist within. This groundwork gives us the insights to shape a brand that feels both timeless and pertinent.

    Unchallenged assumptions do not produce compelling brands. Research does.

  • We take a close look at what you already have, from your visual identity to your messaging. This helps us uncover strengths worth carrying forward and gaps ready for transformation.

  • Through guided conversations and exercises, we draw out the heart of your brand: your values, vision, and voice. Think of it as brand therapy, a collaborative space to clarify who you are and what you stand for.

  • We map the landscape of your industry and peers to understand where your brand stands. This ensures your positioning is both distinct and defensible in a crowded market.

  • Finally, we translate all the insights into a clear and compelling brand position. This becomes the foundation, your true north, for everything we create moving forward.

Bloom Animation

> Phase 2

Brand Building

This is where things start to take form as we imagine the possibilities of who you’ll be. Blending verbal and visual, we’ll bring your brand positioning to life through a range of identity concepts. Each direction will showcase a full brand system and how it’ll work in the real world. We'll narrow in on one direction and refine into your new brand guidelines.

Branding isn’t the product you buy, it’s who you believe you become when you buy it.

  • We explore all of the possible names that capture the essence of your brand and resonate with your audience. Each option is tested for memorability, availability, clarity, and long-term potential.

  • Your logo becomes the most immediate expression of your brand. We craft a logo suite that is distinctive, versatile, and built to endure.

  • Beyond the logo, your brand takes shape through color, typography, imagery, and design systems. This is where the personality of your brand becomes tangible and recognizable.

    Developing a cohesive and robust visual identity is an integral element of any effective brand strategy. Your visual identity is often the very first interaction an intended audience will have with your brand. A memorable and relevant brand logo, typography and brand colour palette will not only convey the desired brand aesthetic in one fell swoop but will trigger interest and intrigue into brand purpose, with consumers. Creating a strong and engaging visual brand identity begins with using the strategic brand principles and core foundations that act as a springboard for the creative development.

  • Words matter as much as visuals. We define key messaging, taglines, and brand language that speak with clarity and consistency.

    A successful Verbal Identity will define and distil the story of your brand, and do it in a way that is compelling enough to generate, first, a sense of curiosity, and second, a genuine emotional connection. By weaving narratives that resonate with emotions, values, and aspirations, you can create a deeper connection with your audience and differentiate your brand. 

  • We compile every element into a cohesive guide that ensures your brand is always expressed with intention. This becomes the playbook for anyone who touches your brand moving forward.

  • Your brand’s voice is the personality behind every message. We develop the character traits with the understanding that your brand will naturally evolve over time, ensuring your communication always feels authentic and aligned.

Radiance Animation

> Phase 3

Brand Launch

It all comes together in Phase 3. We’ll apply your brand to real assets so that you can share your new identity with the world. The deliverables in this phase vary widely from project to project, but many include web design, packaging design, art direction, and templates for social media, decks, and swag.

  • We establish the overarching look and feel that ties every expression of your brand together. This serves as the compass for design, photography, and messaging across all touchpoints.

  • Your website becomes the digital home of your brand. We design a site that is captivating, functional, and built to convert curiosity into connection.

  • Images set the tone for how your brand is perceived. We art direct and curate photography that captures your story with cohesion and style.

  • The right words bring your brand voice to life. We craft messaging that connects with your audience and carries your story forward.

  • We translate strategy into bold, outward-facing moments. Campaigns showcase your brand to the world with energy, intention, and staying power.

  • From Instagram to LinkedIn, we create templates and content that keep your brand consistent and adaptable across platforms. These assets empower you to show up with ease and polish every day.

  • A strong deck tells your story with impact. We design presentation tools that make your ideas unforgettable and persuasive.

  • For product-based brands, packaging is often the first physical touchpoint. We design it to be both functional and memorable, a reflection of your brand in the customer’s hands.

  • We create the tools that support your growth, from lookbooks to brochures to one-sheets. Each piece is designed to align with your brand and drive meaningful results.

Make your impressions count.

Just like the brands we create, Plethora is built to scale. We work hands-on on every project and bring on specialists from our network of partners to craft the dream team for every engagement.

We craft the core.

  • Brand Identity

  • Strategy

  • Design

  • Copy

And extend with specialists.

  • Developers

  • Videographers

  • SEO Specialists

  • Social Media Managers

  • Trademark Attorneys

  • Packaging Engineers

  • PR Specialists

  • Animators

  • Photographers

  • Illustrators